- 5.79Bsocial media user identities worldwideSource: DataReportal, 2026
- 69.9%of the world population uses social mediaSource: DataReportal, 2026
- 63%of consumers prefer a short video to learn about a productSource: Wyzowl, 2026
- 91%of businesses use video as a marketing toolSource: Wyzowl, 2026
What is X advertising?
X advertising, formerly Twitter advertising, is paid promotion on the X platform. Advertisers promote posts, videos, and accounts to audiences targeted by interests, keywords, follower lookalikes, and events, to drive awareness, engagement, website visits, or app installs.
X works best for timely, conversational campaigns around news, sport, events, and launches.
We match campaigns to moments your audience cares about and follow brand safety settings closely.
Our approach to X (Twitter) advertising
Every X (Twitter) advertising engagement at Hudace rests on three principles.
- 01
Strategy
The right platforms, audiences, and content pillars for your goals.
- 02
Creative
Native-feeling video and posts made for how people use each platform.
- 03
Community
Every comment and message answered, so attention turns into trust and enquiries.
Signs you need X (Twitter) advertising
- Your audience follows news, sport, or tech on X.
- You have launches or events with live conversation.
- You want to reach people discussing specific topics.
- You post on X but get little reach.
- You need brand safety controls.
What our X (Twitter) advertising service includes
Campaign strategy
Objectives, audiences, and budgets planned around your goals.
- Funnel and objective selection
- Audience strategy
- Budget and bidding plan
- Testing roadmap
Ad formats
The X formats that suit your offer.
- Promoted posts
- Video ads
- Carousel ads
- Follower ads
Targeting
Reaching the right people on X.
- Keyword and conversation targeting
- Interest and follower lookalikes
- Event targeting
- Location and language targeting
Creative production
Ads designed for how people use X.
- Copywriting and hooks
- Static and video creative
- Variations for testing
- Platform-native styling
Tracking setup
Measure results beyond clicks.
- Pixel or tag installation
- Conversion events
- Server-side tracking where supported
- CRM and offline conversions
Optimisation and reporting
Continuous improvement, clearly reported.
- Weekly optimisation
- Creative refresh
- Audience and budget shifts
- Monthly performance report
Our X (Twitter) advertising process
- 01
Audit
We review any existing X account and tracking.
- 02
Plan
Objectives, audiences, and budget.
- 03
Create
Ads and landing pages built for X.
- 04
Launch
Campaigns go live with tracking verified.
- 05
Optimise
Weekly testing of audiences and creative.
- 06
Report
Results and next steps every month.
What you get every month
- Campaign strategy
- Ad creative and copy
- Tracking setup
- Weekly optimisation
- Creative tests
- Monthly report
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Cost per lead or purchase
- Return on ad spend
- Click-through rate
- Conversion rate
- Frequency and reach
How much does X (Twitter) advertising cost?
A monthly management fee plus your ad budget, which you pay directly to X.
What affects the price
- Monthly ad spend
- Number of campaigns
- Creative volume
- Markets and languages
Ways to work with us
Monthly management
Ongoing campaigns, creative, and optimisation.
Setup and launch
Account, tracking, and first campaigns built.
Why choose Hudace for X (Twitter) advertising
Creative in-house
Our team makes and tests the ads.
Measured on results
Optimised to leads and sales, not likes.
Your account
Ad accounts stay in your name.
Bilingual
English and Arabic campaigns, plus Indian languages.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
How much does X advertising cost?
You set the ad budget and pay X directly. Our management fee depends on spend, campaigns, and creative needs. We recommend a starting budget in your proposal.
Is X good for advertising?
It suits brands whose audience is active on X, especially around news, sport, technology, and live events.
How do you keep X ads brand safe?
We use the platform's brand safety and adjacency controls and monitor placements.
Do you create the ads?
Yes. We write, design, and edit the ads, and test new variations regularly.
Do I keep ownership of the ad account?
Yes. The account stays in your name and you keep admin access.