- 5T+searches are made on Google every yearSource: Google, 2025
- 15%of Google searches every day are new, never searched beforeSource: Google, 2024
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
What is PPC management?
PPC (pay-per-click) management is the planning, building, and ongoing optimisation of paid ad campaigns where you pay when someone clicks, such as Google Ads, Meta (Facebook and Instagram) ads, TikTok, LinkedIn, and Amazon ads. A PPC agency handles keywords, audiences, ad copy, bidding, landing pages, and tracking so your budget turns into leads and sales.
Ad platforms make it easy to spend and hard to profit. Broad targeting, weak tracking, and untested ads quietly waste budget. Good PPC management stops the waste first, then scales what works.
We set up tracking you can trust, structure campaigns around how your buyers search and scroll, and test creative and landing pages continuously. You see spend, leads, cost per lead, and revenue in one report.
Our approach to PPC management
Every PPC management engagement at Hudace rests on three principles.
- 01
Intent
Budget goes to the searches and audiences most likely to buy, and away from waste.
- 02
Message match
Ads and landing pages say exactly what the searcher was looking for.
- 03
Measurement
Every campaign is tracked to leads and revenue, so bidding optimises for profit.
Signs you need PPC management
- You spend on ads but cannot tell which campaigns bring sales.
- Cost per lead keeps rising while lead quality falls.
- Your campaigns run on default settings and broad match keywords.
- You rely on boosted posts instead of structured campaigns.
- Conversion tracking is missing, duplicated, or untested.
What our PPC management service includes
PPC audit
A line-by-line review of your existing accounts before we change anything.
- Wasted spend and search term analysis
- Account structure and bidding review
- Conversion tracking validation
- Quick wins and a 90-day plan
Google Ads management
Search, Performance Max, Shopping, Display, and YouTube.
- Keyword research and match type strategy
- Negative keyword management
- Responsive search ad testing
- Smart bidding set to your targets
Meta ads (Facebook and Instagram)
Prospecting and retargeting built around creative that stops the scroll.
- Audience and lookalike strategy
- Creative testing framework
- Advantage+ shopping and lead campaigns
- Conversions API setup
TikTok, Snapchat, and YouTube ads
Short-form video campaigns for reach and conversion.
- Native-style creative for each platform
- Spark ads and creator content
- Pixel and events setup
- Frequency and fatigue management
LinkedIn ads
B2B campaigns aimed at the job titles and companies that buy.
- Account and job title targeting
- Lead gen forms and CRM sync
- Thought leadership and retargeting
- Pipeline-based reporting
Shopping and Amazon ads
Product feeds and marketplace campaigns that sell profitably.
- Merchant Center and feed optimisation
- Amazon Sponsored Products and Brands
- ROAS targets by product margin
- Search term harvesting
Landing pages and CRO
Pages built for the ad, not your home page.
- Dedicated landing pages per campaign
- A/B testing of headlines and forms
- Page speed and mobile fixes
- Form and call tracking
Tracking and attribution
Numbers you can trust, from click to sale.
- Google Tag Manager and GA4 setup
- Offline conversion and CRM imports
- Call and WhatsApp click tracking
- Server-side and consent-aware tracking
Our PPC management process
- 01
Audit and goals
We review accounts and agree targets for cost per lead or ROAS.
- 02
Tracking first
We fix and verify conversion tracking before we spend more.
- 03
Build and launch
We restructure or build campaigns, ads, and landing pages.
- 04
Optimise weekly
We adjust bids, budgets, keywords, audiences, and creative every week.
- 05
Test and scale
We test new creative and channels, and move budget to what works.
- 06
Report monthly
Spend, leads, sales, and ROAS, with the plan for next month.
What you get every month
- Weekly optimisation
- Monthly performance report and call
- New ad creative and copy tests
- Landing page tests
- Search term and negative keyword reviews
- Budget pacing and alerts
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Cost per lead
- Return on ad spend (ROAS)
- Conversion rate
- Revenue from paid media
- Lead quality and close rate
- Impression share
How much does PPC management cost?
PPC is priced as a monthly management fee plus your ad budget, which is paid directly to the platforms. We size both to your targets.
What affects the price
- Monthly ad spend
- Number of platforms and campaigns
- Number of markets and languages
- Creative and landing page needs
- Tracking and CRM complexity
Ways to work with us
Monthly management
Ongoing campaign management, testing, and reporting.
Setup and launch
A one-time build of tracking, campaigns, and landing pages.
PPC audit
A full account audit with a prioritised action plan.
Why choose Hudace for PPC management
Every major ad platform
Google, Meta, TikTok, Snapchat, LinkedIn, Microsoft, and Amazon, run from one plan and one report.
Creative in-house
The same team shoots, edits, and tests the ads, so testing is fast.
Measured on sales
We optimise to leads and revenue, not clicks and impressions.
Your accounts, your data
Ad accounts stay in your name. You keep full access.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
How much should I spend on PPC?
It depends on your market, competition, and goals. We usually recommend enough budget to gather meaningful data within the first month, then scale what works. We will suggest a starting budget in your proposal.
How much does PPC management cost?
A monthly management fee, sized to your ad spend and scope, plus the ad budget you pay directly to each platform. Request a proposal for a quote.
How soon will I see results?
Ads can drive leads within days of launch. Most accounts need 4 to 8 weeks of testing to reach a stable, efficient cost per lead.
Which platform is best for my business?
Google Search captures existing demand. Meta, TikTok, and Snapchat create demand. LinkedIn suits B2B. We recommend a mix based on where your buyers are.
Do I own the ad accounts?
Yes. Accounts are in your name and you keep admin access, even if we stop working together.
Do you create the ad creative?
Yes. Our team writes, designs, and edits ads, including short-form video, and tests new versions every month.
Can you run ads in Arabic?
Yes. We run English and Arabic campaigns, with separate keyword research and native-language creative.
What is ROAS?
Return on ad spend: the revenue earned for every unit of currency spent on ads. A ROAS of 4 means four in revenue for every one spent.
