- 15%of Google searches every day are new, never searched beforeSource: Google, 2024
- 0.63%of Google searchers click a result on the second pageSource: Backlinko, 2023
- 27.6%average click-through rate of the first organic result on GoogleSource: Backlinko, 2023
- 2B+monthly users see Google AI OverviewsSource: Alphabet Q2 earnings, 2025
What is an SEO audit?
An SEO audit is a structured review of everything that affects a website's search performance: technical health, on-page optimisation, content quality, backlinks, local presence, and competitors. A useful audit ends with a prioritised action plan that explains each issue, why it matters, and how to fix it.
Many audits are long automated reports full of warnings that do not matter. Ours is written by specialists and focuses on the issues that affect rankings and revenue.
You get clear priorities, effort estimates, and the option for us to implement the fixes.
Our approach to SEO audit
Every SEO audit engagement at Hudace rests on three principles.
- 01
Technical
Search engines and AI crawlers can reach, render, and understand every important page, quickly.
- 02
Relevance
Each page matches the intent behind the searches your buyers make, in their language.
- 03
Authority
Trusted sites mention and link to you, so search engines and AI answers trust you too.
Signs you need SEO audit
- Organic traffic is flat or falling.
- You are about to redesign or migrate your website.
- You want an independent view of your current agency's work.
- You are starting SEO and need a baseline.
- A Google update affected your traffic.
What our SEO audit service includes
Technical review
Crawling, indexing, speed, and structure.
- Index coverage
- Core Web Vitals
- Canonical and redirects
- Structured data
On-page review
Titles, headings, and content alignment.
- Keyword-to-page mapping
- Title and meta review
- Heading structure
- Internal links
Content review
Quality, gaps, and cannibalisation.
- Thin and duplicate content
- Keyword cannibalisation
- Content gaps versus competitors
- Helpful content signals
Backlink review
Authority and risk.
- Backlink profile analysis
- Competitor link gap
- Toxic link review
- Link opportunities
Local and AI search review
Maps and AI answer visibility.
- Google Business Profile review
- Listing consistency
- AI answer visibility checks
- Entity and schema review
Action plan
What to fix first and why.
- Issues ranked by impact and effort
- Clear fix instructions
- Estimated timelines
- Walk-through call
Our SEO audit process
- 01
Access
Analytics, Search Console, and site access.
- 02
Crawl and data
We collect technical, ranking, and link data.
- 03
Specialist review
Experts review each area by hand.
- 04
Prioritise
Issues ranked by impact and effort.
- 05
Report
A clear written report and action plan.
- 06
Walk-through
A call to explain findings and next steps.
What you get every month
- Full audit report
- Prioritised action plan
- Keyword-to-page map
- Developer tickets
- Walk-through call
- Optional implementation quote
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Issues resolved
- Indexed pages
- Organic traffic
- Rankings for priority pages
- Organic leads
How much does SEO audit cost?
A fixed fee based on site size and scope.
What affects the price
- Number of pages
- Markets and languages
- Platform complexity
- Local or ecommerce scope
Ways to work with us
Standard SEO audit
Full audit for most business websites.
Enterprise or ecommerce audit
Deeper audit for large sites.
Why choose Hudace for SEO audit
Written by specialists
Not an automated report.
Prioritised
Clear order of fixes.
Implementation available
We can fix what we find.
AI search included
We check AI answer visibility too.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
How long does an SEO audit take?
Usually 1 to 3 weeks depending on site size and scope.
What access do you need?
Google Search Console and Analytics, and ideally read access to your CMS.
Will the audit tell us exactly what to fix?
Yes. Each issue includes why it matters, how to fix it, and its priority.
Can you implement the fixes?
Yes. We can quote implementation after the audit.
Should we audit before a redesign?
Yes. It protects existing rankings and informs the new site structure.
How often should we audit our SEO?
At least once a year, and before any major website change.
