- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
- 35.26%average conversion lift available from better checkout designSource: Baymard Institute, 2025
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
- 75%of people judge a company’s credibility by its website designSource: Stanford Web Credibility Research, 2002
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the practice of increasing the percentage of website visitors who take a desired action, such as buying, enquiring, or signing up. It uses analytics, user research, and controlled experiments such as A/B tests to find and fix what prevents visitors from converting.
Guessing at design changes rarely works. CRO uses evidence: where visitors drop off, what they click, what they say, and what experiments prove.
We run a steady programme of research and tests, and keep the winners.
Our approach to CRO
Every CRO engagement at Hudace rests on three principles.
- 01
Research
Analytics, recordings, and user feedback show where and why visitors drop off.
- 02
Experiment
Controlled tests prove which changes lift conversions.
- 03
Roll out
Winning changes go live permanently and the learning compounds.
Signs you need CRO
- You get traffic but few enquiries or sales.
- Paid ads are expensive because pages convert poorly.
- Many people abandon forms or checkout.
- Design decisions are made on opinion.
- You have never run an A/B test.
What our CRO service includes
Conversion research
Why visitors do not act.
- Funnel analysis
- Heatmaps and recordings
- On-site surveys
- Customer interviews
Hypotheses
Tests worth running.
- Prioritised test ideas
- Impact and effort scoring
- Clear success metrics
- Test roadmap
A/B testing
Proof, not opinion.
- Test design and build
- Statistical rigour
- Segmented results
- Winner rollout
Landing page optimisation
Pages that convert ad traffic.
- Message match
- Offer and proof
- Form optimisation
- Speed improvements
Checkout and form optimisation
Fewer drop-offs at the final step.
- Field reduction
- Trust signals
- Payment and delivery options
- Error handling
Reporting
Learning that compounds.
- Test results
- Revenue impact
- Learning library
- Monthly review
Our CRO process
- 01
Analyse
Data and funnel review.
- 02
Research
Heatmaps, recordings, and surveys.
- 03
Hypothesise
Prioritised test ideas.
- 04
Test
A/B tests built and run.
- 05
Learn
Results analysed and shared.
- 06
Implement
Winners rolled out permanently.
What you get every month
- Conversion research
- Test roadmap
- A/B tests
- Landing page improvements
- Results reports
- Learning library
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Conversion rate
- Revenue per visitor
- Form completion rate
- Checkout completion rate
- Cost per acquisition
How much does CRO cost?
A monthly programme based on traffic levels and test volume.
What affects the price
- Website traffic
- Number of tests per month
- Development needs
- Research depth
Ways to work with us
CRO programme
Ongoing research and testing.
CRO audit
A one-off review with recommendations.
Why choose Hudace for CRO
Evidence-led
Tests based on research, not opinion.
Design and dev in-house
Tests built fast.
Revenue focus
We measure revenue, not just clicks.
Paid media aligned
Better pages make ads cheaper.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
How much traffic do I need for A/B testing?
Enough conversions to reach statistical confidence in a reasonable time. With low traffic, we focus on research and larger changes rather than small tests.
How long does a test run?
Usually 2 to 6 weeks, until results are statistically reliable and cover full weekly cycles.
What is a good conversion rate?
It varies widely by industry, traffic source, and offer. We focus on improving your own baseline.
Does CRO affect SEO?
Properly run tests do not harm SEO. We follow Google's guidance on testing.
Can you optimise landing pages for our ads?
Yes. Landing page CRO often has the fastest impact on ad costs.
Do you also implement the winning changes?
Yes. Our developers roll out winners permanently.