- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
- 35.26%average conversion lift available from better checkout designSource: Baymard Institute, 2025
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
- 75%of people judge a company’s credibility by its website designSource: Stanford Web Credibility Research, 2002
What is user experience testing?
User experience testing, or usability testing, is observing real people as they try to complete tasks on a website, app, or prototype. It reveals confusion, errors, and friction that analytics alone cannot explain, so teams can fix problems before or after launch.
Analytics tells you where people leave. Testing tells you why.
We recruit people who match your customers, give them realistic tasks, and turn what we observe into clear, prioritised fixes.
Our approach to user experience testing
Every user experience testing engagement at Hudace rests on three principles.
- 01
Research
Analytics, recordings, and user feedback show where and why visitors drop off.
- 02
Experiment
Controlled tests prove which changes lift conversions.
- 03
Roll out
Winning changes go live permanently and the learning compounds.
Signs you need user experience testing
- You are about to launch a new site or app.
- Users complain the site is confusing.
- Support gets the same questions repeatedly.
- Conversion rates are low and you do not know why.
- Your team disagrees on design decisions.
What our user experience testing service includes
Test planning
The right tasks and users.
- Research questions
- Task design
- Participant criteria
- Test script
Recruitment
People like your customers.
- Participant screening
- Market and language matching
- Scheduling
- Incentives
Moderated testing
Live sessions with follow-up questions.
- Remote sessions
- Think-aloud protocol
- Probing questions
- Recorded sessions
Unmoderated testing
Fast insights at scale.
- Remote task testing
- Video recordings
- Success and time metrics
- Quick turnaround
Prototype testing
Fix problems before building.
- Figma prototype tests
- Navigation tests
- First-click tests
- Concept testing
Findings and fixes
Clear next steps.
- Severity-ranked issues
- Video highlights
- Design recommendations
- Retest plan
Our user experience testing process
- 01
Plan
Goals, tasks, and participants.
- 02
Recruit
Screened participants.
- 03
Test
Moderated or unmoderated sessions.
- 04
Analyse
Patterns across participants.
- 05
Report
Issues and recommendations.
- 06
Retest
Confirm fixes work.
What you get every month
- Test plan
- Session recordings
- Findings report
- Video highlight reel
- Recommendations
- Retest results
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Task success rate
- Time on task
- Error rate
- Ease-of-use rating
- Issues resolved
How much does user experience testing cost?
Priced per study based on participants, method, and markets.
What affects the price
- Number of participants
- Moderated or unmoderated
- Recruitment difficulty
- Languages
Ways to work with us
Usability study
One round of testing and findings.
Ongoing research
Regular testing as you build.
Why choose Hudace for user experience testing
Design and build in-house
Findings turned into fixes.
Multi-market
Participants across our markets.
Clear output
Prioritised, practical findings.
Prototype testing
Catch issues before code.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
How many users do we need to test?
Five to eight participants per user group usually reveal most major usability issues in a round.
Can you test before the site is built?
Yes. Testing prototypes is the cheapest time to fix problems.
Moderated or unmoderated testing?
Moderated testing gives deeper insight; unmoderated is faster and cheaper. We recommend based on your questions.
Can you test with Arabic speakers?
Yes. We recruit participants who match your markets and languages.
How long does a study take?
Usually 2 to 4 weeks from planning to report.
Do you fix the issues found?
Yes, our design and development teams can.
