- $36average return for every $1 spent on email marketingSource: Litmus, 2021
- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
- 5.79Bsocial media user identities worldwideSource: DataReportal, 2026
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
What is outbound marketing?
Outbound marketing is proactively reaching out to potential customers rather than waiting for them to find you. In B2B it typically means researching target accounts, finding the right contacts, and sending personalised email and LinkedIn outreach to book meetings, while following laws such as CAN-SPAM, CASL, UK PECR, GDPR, and India's DPDP Act.
Mass, generic outreach damages your domain reputation and your brand. Relevant outreach to well-chosen accounts gets replies.
We define your ideal customer, research accounts and contacts, write personalised sequences, and protect deliverability, with consent and opt-out rules respected in every market.
Our approach to outbound marketing
Every outbound marketing engagement at Hudace rests on three principles.
- 01
Lifecycle
The right message at each stage, from first sign-up to repeat purchase.
- 02
Personalisation
Segments and dynamic content so every email feels relevant.
- 03
Deliverability
Authentication and list hygiene that keep you in the inbox.
Signs you need outbound marketing
- You sell high-value B2B services.
- Inbound leads are too slow or too few.
- Your sales team spends hours prospecting.
- Cold emails land in spam.
- You are entering a new market.
What our outbound marketing service includes
Ideal customer profile
Who to target and why.
- Firmographics
- Roles and decision makers
- Buying triggers
- Exclusions
Account and contact research
The right people at the right companies.
- Target account lists
- Contact research
- Data verification
- Source documentation
Messaging and sequences
Relevant, personalised outreach.
- Value propositions by segment
- Email sequences
- LinkedIn messages
- Follow-ups
Deliverability
Emails that reach the inbox.
- Separate sending domains
- SPF, DKIM, and DMARC
- Warm-up and volume control
- Bounce and spam monitoring
Compliance
Outreach within the rules.
- Legitimate interest and consent checks
- Clear opt-outs
- Suppression lists
- Market-specific rules
Meeting booking and reporting
From reply to meeting.
- Reply handling
- Calendar booking
- CRM updates
- Weekly reporting
Our outbound marketing process
- 01
Define
Ideal customer and offer.
- 02
Research
Accounts and contacts.
- 03
Write
Personalised sequences.
- 04
Set up
Domains, deliverability, and CRM.
- 05
Launch
Outreach in controlled volumes.
- 06
Optimise
Messaging tested and improved.
What you get every month
- ICP definition
- Target account lists
- Outreach sequences
- Deliverability setup
- Meeting booking
- Weekly reports
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Reply rate
- Positive reply rate
- Meetings booked
- Deliverability
- Pipeline created
How much does outbound marketing cost?
A monthly retainer based on target accounts, channels, and volume.
What affects the price
- Number of target accounts
- Markets
- Channels
- Personalisation depth
Ways to work with us
Monthly outbound
Research, outreach, and meeting booking.
Outbound setup
Systems and sequences for your team.
Why choose Hudace for outbound marketing
Quality over volume
Relevant messages to well-chosen accounts.
Compliance first
Rules followed in every market.
Deliverability protected
Your main domain kept safe.
Sales-aligned
Meetings your team wants.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
Is cold email legal?
B2B cold email is allowed in many markets under conditions such as relevance, clear identification, and easy opt-out, but rules differ: Canada's CASL and UK PECR are stricter than US CAN-SPAM. We follow the rules of each market and are not a substitute for legal advice.
Will outreach hurt our email domain?
We use separate sending domains, authentication, and controlled volumes to protect your main domain.
Do you buy email lists?
No. We research and verify contacts for each campaign.
Do you include LinkedIn outreach?
Yes, alongside email, within LinkedIn's usage rules.
How many meetings can we expect?
It depends on your market, offer, and targets. We share realistic estimates after defining your ideal customer.
Who handles replies?
We can handle replies and book meetings, or route them to your team.
