Why inventory goes unsold
Demand, format, and price shift constantly across direct and programmatic channels, and inventory not sold at the moment is lost. Managing fill and price by hand leaves yield on the table, on inventory that cannot be recovered.
Manage fill and yield
Fill rate, impressions sold against available, and yield, revenue per thousand impressions, are the levers. The IAB revenue benchmark shows how fast the channels and formats are shifting underneath you, which is why pricing cannot stand still.
Where the ERP closes the loop
On Hudace, inventory, sales, and finance share one platform, so Xenon AI forecasts demand by segment, recommends price floors and inventory release, and flags inventory trending to go unsold.
A revenue manager sets the guardrails and approves the moves. AI proposes the adjustment; the team owns the price.
The numbers to watch
Fill and yield together decide revenue per unit of inventory.
Fill rate
Impressions sold / available. The utilisation side.
Yield
Revenue per thousand impressions. The rate side.
Sell-through rate
Inventory sold ahead of expiry. The gap to full is lost yield.
Unsold inventory
Capacity that expired unsold. The leak to close.
See higher inventory yield on Hudace
Talk to our team about managing fill and price on one platform.