More spend, less return
Finova was scaling paid acquisition, but costs climbed every quarter and the link to revenue was murky. Campaigns were judged on clicks and cost per lead, not on the customers and revenue they actually produced.
The team wanted to grow acquisition without growing waste, and to hold every rupee of spend to pipeline and revenue.
Rebuilt around revenue, with AI alongside
Hudace Performance rebuilt the programme around measurement first, tracking conversions and attributing pipeline and revenue across channels. Xenon AI found the profitable audiences, generated and tested creative at pace, and shifted bids and budget toward what converted.
Sharper landing experiences turned more of the paid clicks into qualified leads, so the same spend produced more revenue.
The AI tested more creative in a week than we used to in a quarter, and the winners showed up in the revenue, not just the dashboard.
Growth that pays back
Cost per qualified lead fell while volume rose, and return on ad spend doubled, because budget followed revenue instead of clicks. Paid became a channel the team could scale with confidence.
Finova is now coordinating paid with its organic and social programmes, capturing demand profitably at every stage.